Privacy Policy

Last updated: August 21, 2026

This Privacy Policy explains how Love Profumo (“Love Profumo,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit or shop at loveprofumo.com, create an account, place an order, contact us, or otherwise interact with our online store.

1. Information we collect

Depending on how you use the site, we may collect:

• Contact and identity information, such as name, email address, telephone number, billing address, shipping address, and account details.
• Order and transaction information, such as products ordered, order value, shipping method, order status, returns, refunds, and customer-service history.
• Payment-related information. Payment information is processed through payment providers made available at checkout. We do not need to receive or store your complete payment-card number when it is handled directly by the payment provider.
• Device and usage information, such as IP address, browser type, device information, pages viewed, referring pages, approximate location derived from IP address, and interaction with the site.
• Communications, including information you send when you contact customer service or submit a form.

2. How we collect information

We collect information directly from you, automatically through the website and its cookies or similar technologies, and from service providers involved in operating the store, processing payments, fulfilling or delivering orders, preventing fraud, providing analytics, or supporting customer service.

3. How we use personal information

We may use personal information to operate the website; process and fulfill orders; take payment; provide shipping and tracking; communicate about orders; provide customer support; handle returns and disputes; maintain accounts; detect and prevent fraud, misuse, or security incidents; improve our website and catalogue; understand site performance; comply with legal obligations; enforce our terms; and establish, exercise, or defend legal claims.

4. Cookies and analytics

Love Profumo uses cookies and similar technologies for essential store functions such as security, account access, cart and checkout operation, and may use analytics technologies to understand how visitors use the site. Google Analytics is currently used on the website. More information is available in our Cookie Policy.

5. When we disclose information

We may disclose personal information to service providers and contractors that help us operate the store, including hosting and technology providers, payment processors, fraud-prevention services, analytics providers, customer-service tools, fulfillment and shipping providers, and professional advisers. We may also disclose information when required by law, to protect rights or safety, in connection with a business transaction such as a merger or sale, or with your direction or consent.

We do not knowingly sell personal information for money. Some analytics or advertising technologies can be treated as “sharing,” “targeted advertising,” or a “sale” under certain U.S. state privacy laws even when no money changes hands. Where those laws apply, we provide the rights required by applicable law.

6. U.S. state privacy rights

Depending on your state of residence and whether the relevant law applies to Love Profumo, you may have rights to request access to personal information, obtain a copy, correct inaccurate information, delete information, and opt out of certain sale, sharing, targeted advertising, or profiling activities. Applicable law may also give you the right not to be discriminated against for exercising a privacy right and, in some states, to appeal a denied request.

California residents may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, where the law applies. These may include rights to know, delete, correct, and opt out of sale or sharing, subject to legal exceptions.

To submit a privacy request, email orders@loveprofumo.com with the subject “Privacy Request.” We may need to verify your identity before completing a request. Authorized-agent requests will be handled as required by applicable law.

7. Notice at collection

The categories of personal information we may collect include identifiers and contact information, customer records, commercial and transaction information, internet or electronic activity, approximate geolocation derived from network information, and inferences generated from shopping or site activity where applicable. We collect these categories for the business purposes described in this Policy, including order fulfillment, payments, customer service, security, analytics, website improvement, and legal compliance. We retain them only for as long as reasonably necessary for those purposes, subject to legal, accounting, fraud-prevention, and dispute-resolution requirements.

8. Data retention

Retention periods vary according to the type of information and why it was collected. For example, order records may be kept for accounting, tax, fraud-prevention, warranty, dispute, and legal-compliance purposes. We delete or de-identify information when it is no longer reasonably needed, unless a longer period is required or permitted by law.

9. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No website, transmission method, or storage system can be guaranteed to be completely secure.

10. Children

Love Profumo is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us so we can review the matter.

11. External services and links

The site may link to or interact with third-party services. Their privacy practices are governed by their own policies, and we encourage you to review them.

12. Changes to this Policy

We may update this Policy when our practices, services, or legal obligations change. The “Last updated” date above identifies the current version.

13. Contact us

For privacy questions or requests, contact Love Profumo at orders@loveprofumo.com.